By Bud Bilanich
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When I “Right, Brennan,” Helen said, as they both laughed. decided to join Diamond, I had the coaster laminated and sent it to “OK. If I’ve got this right, the two of you built Diamond into the Brennan with a note accepting his offer. That’s it right over there,” powerful company it is today by applying four ideas: Clarity, she said, pointing to Brennan’s desk. Commitment, Execution, Relationships,” Patricia said. “I’m hooked. 18 19 • CHAPTER 4 • Patricia picked up the coaster. “Clarity, Commitment, Execution, Relationships,” she said in a somewhat disappointed tone.
Company. They’re right for us. They provide the focus we need in “Once she got over that hurdle, she explained the cycle time order to plan what we are going to accomplish and then execute reduction project her division was planning to implement. ” had developed targets that would allow us to measure the project’s “Sounds like common sense to me,” said Patricia. success, and a plan that they believed would result in meeting or “That’s the beauty of it,” smiled Juan. “It is common sense, but exceeding those targets.
26 27 • CHAPTER 5 • “In fact, surprisingly few companies use their mission to actually guide their business. At Diamond, we use our mission to help us create a sense of clarity for everyone who works here,” Brennan said. “Remember, I told you Clarity was one of our four success factors? Well, it all starts with our mission. ” “Let’s go to my office,” said Helen. ” The photographer, sensing he would not be needed for a while, asked for directions to the cafeteria and excused himself. Brennan turned to go to his office.