By Kathey Porter
African-American girls proceed to excel and form society throughout industries. This booklet highlights numerous African American ladies marketers and leaders, acknowledges them for his or her company acumen, examines how they creatively solved company demanding situations and pointed out possibilities to develop and maintain their businesses.
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Extra info for 50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership
Monif C. Plus Sizes has been featured on Black Entertainment Television’s (BET’s) highly popular show Rip the Runway, which featured cutting-edge brands by designers of color, not just once but five times, which Monif thinks might be a record. She recalls the first time she got the call to appear. She knew this would be an exciting opportunity and, in many ways, the first introduction to many customers around the world who had never heard of the Monif C. Plus Sizes brand. True to her advertising and branding, she featured actual plussized women, embracing their curves and gliding down the runway.
Growth in employment (except among Native American/Alaska Native women-owned firms) and revenue growth are also stronger among firms owned by women of color than among nonminority women-owned firms. While this is due, in part, to growth from a smaller base number, it does indicate that business ownership is an ever more commonplace pursuit among women of color. Across the country, over two-thirds (69%) of minority-owned firms are found in ten states: California, Florida, Georgia, Illinois, Maryland, New Jersey, New York, North Carolina, Texas, and Virginia.
This is how the white men in the established business culture had done it,” she says. “They knew, and if they didn’t, someone would call them. ” With conviction, and using her new insights, Yolanda worked to identify opportunities that would be good for her business. She then reached out to the extensive network that she had cultivated throughout the years, first, to tell them that she now had her own firm and, second, to find the appropriate contacts. She then began campaigns to secure the business.